Is a Bevaris Alliance franchisee required to send a delegate to all meetings of Branded Business franchisees, such as an advisory council established by the Franchisor?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, franchisees are required to send a delegate to all meetings of Branded Business franchisees. This includes meetings such as an advisory council, if one is established by Bevaris Alliance.

This requirement means that as a Bevaris Alliance franchisee, you must ensure representation at these meetings. This could involve the franchisee themselves attending or sending a designated representative. The purpose is likely to foster communication, collaboration, and feedback between franchisees and the franchisor.

Franchise advisory councils are fairly common in the franchise industry. They provide a structured way for franchisees to voice their opinions, share best practices, and contribute to the overall direction of the brand. By mandating attendance, Bevaris Alliance aims to ensure that all franchisees have a voice and stay informed about important developments within the franchise system. Not attending these meetings could be a breach of the franchise agreement.