What is the Bevaris Alliance franchisee prohibited from doing with the Trademarks after termination of the franchise agreement?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
- 19.3 Cessation of business. On termination or expiration of this agreement for any reason, the Franchisee and the Individual shall:
- (b) cease to operate the Franchisee's Business and System and cease to trade under any of the Trademarks, and not hold the Franchisee out as a franchisee of the Franchisor or do anything that may indicate any relationship between them and the Franchisor;
- (d) immediately stop using the Intellectual Property, including the Trademarks;
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, upon termination or expiration of the franchise agreement, the franchisee must cease all use of the Bevaris Alliance trademarks. Specifically, the franchisee is prohibited from operating the Bevaris Alliance business and system, trading under any of the Bevaris Alliance trademarks, and representing themselves as a franchisee of Bevaris Alliance. This also includes refraining from any actions that might suggest a continued relationship with Bevaris Alliance.
This means a former franchisee cannot use the Bevaris Alliance name, logos, or any other intellectual property associated with the brand to operate a similar business. They must also remove any signage or marketing materials that identify them as a Bevaris Alliance franchisee. This restriction is designed to protect the Bevaris Alliance brand and prevent confusion among customers.
These restrictions are standard practice in franchising. They ensure that a former franchisee does not unfairly benefit from the goodwill and reputation of the Bevaris Alliance brand after the franchise agreement has ended. Failure to comply with these restrictions could result in legal action by Bevaris Alliance to protect its trademarks and intellectual property.