What is a Bevaris Alliance franchisee prohibited from doing that may adversely affect the Intellectual Property?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
(g) not do anything that may adversely affect the Intellectual Property or the Franchisor's right or title to it; and
(h) immediately stop using specific advertising or promotional material or packaging on receipt of a request by the Franchisor to do so.
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to Bevaris Alliance's 2024 Franchise Disclosure Document, franchisees are prohibited from taking any actions that could negatively impact the company's intellectual property or its rights and title to it. This encompasses a broad range of potential activities that could harm the brand's trademarks, service marks, copyrights, and other proprietary information.
Specifically, the franchisee must not seek to register any of Bevaris Alliance's intellectual property (or anything confusingly similar) in their own name anywhere in the world. Franchisees must adhere to the operations manual and any instructions from Bevaris Alliance regarding the proper usage of intellectual property, including the correct use of trademark, copyright, and registered symbols. They are also expected to assist Bevaris Alliance in registering its trademarks.
Furthermore, franchisees are not allowed to license or attempt to license any other party to use Bevaris Alliance's intellectual property. The franchisee's usage of the intellectual property is strictly limited to what is explicitly permitted within the franchise agreement and the operations manual. They are also barred from using any intellectual property that bears a confusing similarity to Bevaris Alliance's intellectual property. Finally, franchisees must immediately cease using any specific advertising, promotional materials, or packaging if Bevaris Alliance requests them to do so.