What must a Bevaris Alliance franchisee do with the intellectual property, including trademarks, upon termination or expiration of the agreement?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
- 19.3 Cessation of business. On termination or expiration of this agreement for any reason, the Franchisee and the Individual shall:
- (b) cease to operate the Franchisee's Business and System and cease to trade under any of the Trademarks, and not hold the Franchisee out as a franchisee of the Franchisor or do anything that may indicate any relationship between them and the Franchisor;
- (c) not make or receive telephone calls in connection with the Branded Business;
- (d) immediately stop using the Intellectual Property, including the Trademarks;
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, upon termination or expiration of the franchise agreement, the franchisee must immediately cease using the intellectual property, including the trademarks associated with the Bevaris Alliance business. This means the franchisee can no longer use the Bevaris Alliance name, logos, or any other proprietary information associated with the brand.
Specifically, the franchisee must cease operating the Bevaris Alliance business and system, and stop trading under any of the trademarks. They cannot present themselves as a Bevaris Alliance franchisee or take any actions that might suggest a relationship with Bevaris Alliance. This includes refraining from making or receiving telephone calls related to the branded business.
This requirement is standard in franchising, as the franchisor needs to protect its brand identity and prevent any potential confusion or misuse of its intellectual property after a franchise agreement ends. Failing to comply with these terms could lead to legal action by Bevaris Alliance to protect its trademarks and intellectual property rights.