What must a Bevaris Alliance franchisee cease doing with the Trademarks upon termination or expiration?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
- 19.3 Cessation of business. On termination or expiration of this agreement for any reason, the Franchisee and the Individual shall:
- (b) cease to operate the Franchisee's Business and System and cease to trade under any of the Trademarks, and not hold the Franchisee out as a franchisee of the Franchisor or do anything that may indicate any relationship between them and the Franchisor;
- (d) immediately stop using the Intellectual Property, including the Trademarks;
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, upon termination or expiration of the franchise agreement, a franchisee must cease to operate the Franchisee's Business and System and cease to trade under any of the Trademarks. They must also not present themselves as a franchisee of Bevaris Alliance or do anything that might suggest a relationship between them and Bevaris Alliance. Furthermore, the franchisee must immediately stop using the Intellectual Property, including the Trademarks.
This means that a former Bevaris Alliance franchisee cannot continue to use the Bevaris Alliance name, logos, or other trademarks in any way to represent their business. This includes refraining from using the brand's name in marketing materials, signage, or any other form of business communication. The purpose of this provision is to protect the Bevaris Alliance brand and prevent confusion among customers.
These stipulations are standard in most franchise agreements. They ensure that a former franchisee does not unfairly benefit from the brand recognition and goodwill that Bevaris Alliance has built. It is crucial for prospective franchisees to understand these terms before entering into an agreement, as failure to comply can result in legal action from the franchisor.