Who is the exclusive owner of all rights in the trademarks for Bevaris Alliance?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, Bevaris Alliance Franchise System, LLC, as the Franchisor, asserts exclusive ownership of all rights in the trademarks associated with the Branded Business. This is a standard arrangement in franchising, where the franchisor controls and protects the brand's intellectual property.

Specifically, the FDD notes that the franchisor has developed a Branded Business carried on under the Trade Name and has built up a substantial reputation and goodwill in the Trade Name, which is associated with high standards of service. The franchisor has also applied to register or has registered the Trademarks which are associated with the Products and/or Services.

For a prospective franchisee, this means they are licensing the right to use the Bevaris Alliance trademarks and brand identity. The franchisee must adhere to the franchisor's standards to maintain the brand's reputation. Any unauthorized use of the trademarks could result in legal action by the franchisor. Schedule 1 of the FDD lists the specific trademarks, including the BEVARIS ALLIANCE name and the lion logo, for which applications have been filed.