What details of customers must a Bevaris Alliance franchisee keep?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
7.8 Disclosure of information. The Franchisee shall:
- (d) keep details of actual and potential customers as specified by the Franchisor and supply the same, at the Franchisor's option, electronically or in hard copy format or allow the Franchisor to access a copy of the same electronically immediately on request;
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, franchisees are required to maintain specific details regarding both actual and potential customers. This includes supplying the franchisor with this information in a format—electronic or hard copy—specified by Bevaris Alliance. Alternatively, franchisees must allow Bevaris Alliance immediate electronic access to these records upon request.
This requirement ensures that Bevaris Alliance can monitor and support the franchisee's business activities, assess market trends, and potentially assist with marketing efforts. By collecting data on potential customers, Bevaris Alliance can gain insights into market demand and tailor its services accordingly.
For a prospective franchisee, this means implementing a system to accurately and efficiently collect and store customer data. It also implies a need for transparency with Bevaris Alliance, as the franchisor has the right to access this information. Franchisees should clarify with Bevaris Alliance the specific types of customer details that must be kept, the preferred format for data submission, and the protocols for electronic access to ensure compliance with the franchise agreement.