When was the 'Design Only' trademark registered for Bevaris Alliance?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the 'Design Only' trademark was registered on November 9, 2021. The trademark has Serial Number 90386714. Bevaris Alliance filed for the trademark on December 16, 2020. The 'Design Only' trademark is registered under International Classes 35 and 43. The first use of the trademark was in 2013. The Register Type is Principal Register.

This registration grants Bevaris Alliance legal protection for its 'Design Only' design, preventing others from using a confusingly similar design in the food services business operations and management, as well as catering and contract food services. As a franchisee, you are granted the right to operate under the Bevaris Alliance name and utilize their trademarks, but you must adhere to their specific rules and guidelines for usage.

It is important to note that Bevaris Alliance retains the right to modify or discontinue any trademark, and if this occurs, they will reimburse franchisees for tangible costs of compliance, such as changing signs. Franchisees are also obligated to notify Bevaris Alliance immediately of any trademark infringements or challenges. While Bevaris Alliance is not required to defend franchisees against claims, they will reimburse franchisees for liability and reasonable costs in connection with defending Bevaris Alliance's trademarks, provided that immediate notification was given upon learning of the infringement or challenge.

Prospective franchisees should be aware that the first maintenance documents for the trademarks registered in 2021 are due in 2027. Franchisees must not contest Bevaris Alliance's rights to their trademarks, trade secrets, or business techniques. Understanding these trademark-related obligations and protections is crucial for operating a Bevaris Alliance franchise successfully and maintaining a compliant business.