For Bevaris Alliance, does the definition of 'Customer' include individual students?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the definition of "Customer" includes individual students. Specifically, the FDD defines a customer as any school, institution, or other business that contracts with Bevaris Alliance as part of the System, including for the delivery of Products and Services by a Franchisee. The definition explicitly extends to the individual students, patrons, and customers of these schools, institutions, or other businesses that contract with Bevaris Alliance as part of the System.

This definition is important for prospective franchisees as it clarifies the scope of their potential customer base. It indicates that Bevaris Alliance franchisees are not only serving the contracting institutions but also the individuals within those institutions, such as students. This broader definition could impact marketing strategies, service delivery models, and overall business operations.

Understanding this definition is crucial for franchisees to effectively target their services and tailor their offerings to meet the needs of both the institutions and the individual students they serve. This dual focus may require franchisees to develop specific marketing campaigns and service options that appeal to both the administrative decision-makers at the institutions and the end consumers (students) who will be using the food service.