For Bevaris Alliance, does the definition of 'Customer' include individual patrons?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
| SECTION A: INTRODUCTION | SECTION B: PRE-OPENING PROCEDURES |
|---|---|
| WELCOME LETTER FROM THE FOUNDER1 | PRE-OPENING CHECKLIST |
| HISTORY OF BEVARIS ALLIANCE3 | Pre-Opening Checklist ◀ |
| THE BEVARIS PROMISE4 | ESTABLISHMENT OF BUSINESS FORM |
| SERVICES PROVIDED TO BEVARIS ALLIANCE | EQUIPMENT AND SMALLWARES |
| FRANCHISEES5 | INITIAL INVENTORY |
| Initial Training ◀5 | LOGO AND SIGNAGE SPECIFICATIONS |
| Ongoing Training and Support ◀5 | Business Cards and Letterhead ◀ |
| Use of Trademarks 45 | Signage Requirements < |
| Approved Suppliers ◀6 | GUIDELINES FOR USING BEVARIS ALLIANCE MARKS |
| Advertising Materials and Sales Aids ◀6 | OBTAINING REQUIRED LICENSES AND PERMITS |
| Corporate Website 46 | Health Department Regulations ◀1 |
| Management and Operations Advice ◀7 | SETTING UP BANK ACCOUNTS1 |
| Ongoing Research and Development ◀7 | Accounts to Open ◀1 |
| Franchisee Advisory Councils ◀7 | PROCURING REQUIRED INSURANCE POLICIES 1 |
| RESPONSIBILITIES OF BEVARIS ALLIANCE FRANCHISEE | MEETING YOUR TAX OBLIGATIONS1 |
| AND STAFF8 | Employer Identification Number ◀1 |
| Responsibilities to Customers ◀8 | Federal Taxes ◀1 |
| Responsibilities to Your Associates ◀8 | State Taxes ◀1 |
| Responsibilities to the Franchisor ◀9 | CONDUCTING A GRAND OPENING1 |
| Responsibilities to Other Franchisees ◀9 | |
| VISITS FROM THE CORPORATE OFFICE10 | SECTION C: DAILY OPERATING PROCEDUR |
| PAYING OTHER FEES11 | SUGGESTED HOURS OF OPERATION |
| Annual Meeting ◀11 | DAILY ROUTINES |
| Transfer Fee ◀11 | Daily Routines-Management ◀ |
| Renewal Fee ◀11 | Associate Daily Duties ◀ |
| Late Payment Fee 411 | CUSTOMER SERVICE PROCEDURES |
| Interest <11 | Bevaris Alliance Customer Service Philosophy ◀ |
| Management Fee ◀12 | Providing Excellent |
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, the definition of 'Customer' includes individual patrons. The document outlines the responsibilities of Bevaris Alliance franchisees, which include responsibilities to customers.
Specifically, the FDD includes a section dedicated to customer service procedures, including the 'Bevaris Alliance Customer Service Philosophy', 'Providing Excellent Customer Service', 'Signs of Customer Dissatisfaction', 'Obtaining Customer Feedback', and 'Handling Customer Complaints'. These sections suggest that individual patrons are considered customers of the Bevaris Alliance franchise.
Furthermore, the FDD mentions procedures for serving students, using the POS system to enter orders, and transacting sales, all of which imply direct interaction with individual customers. This reinforces the idea that the term 'Customer' encompasses the individuals who purchase meals and services from Bevaris Alliance franchises.