For Bevaris Alliance, does the definition of 'Customer' include individual customers?
Bevaris_Alliance Franchise · 2024 FDDAnswer from 2024 FDD Document
| RESPONSIBILITIES OF BEVARIS ALLIANCE FRANCHISEE |
|---|
| AND STAFF8 |
| Responsibilities to Customers ◀8 |
| Responsibilities to Your Associates ◀8 |
| Responsibilities to the Franchisor ◀9 |
| Responsibilities to Other Franchisees ◀9 |
| VISITS FROM THE CORPORATE OFFICE10 |
| PAYING OTHER FEES11 |
| Annual Meeting ◀11 |
| Transfer Fee ◀11 |
| Renewal Fee ◀11 |
| Late Payment Fee 411 |
| Interest <11 |
| Management Fee ◀12 |
| Technology Fee ◀12 |
| Costs and Attorneys' Fees ◀12 |
| Insurance Fees ◀12 |
| Technology Maintenance and Upgrades ◀12 |
| Mystery Shopper Fee ◀12 |
| Indemnification ◀13 |
| RECOMMENDED RESOURCES14 |
Source: Item 23 — RECEIPT (FDD pages 22–88)
What This Means (2024 FDD)
According to the 2024 Bevaris Alliance Franchise Disclosure Document, the definition of 'customer' is not explicitly provided within the excerpts. However, the FDD does outline 'Responsibilities to Customers' as part of the responsibilities of a Bevaris Alliance franchisee, suggesting that franchisees will indeed be dealing with customers. Additionally, the document mentions providing services to students, indicating that students are considered a type of customer for the Bevaris Alliance franchise.
While a precise definition is absent, the FDD includes sections on 'Customer Service Procedures,' 'Providing Excellent Customer Service,' 'Signs of Customer Dissatisfaction,' 'Obtaining Customer Feedback,' and 'Handling Customer Complaints,' all of which imply direct interaction with individual customers. The reference to 'Serving Students' and using a POS system to enter orders further supports the idea of individual customers.
Given the lack of a formal definition, it would be prudent for a prospective Bevaris Alliance franchisee to seek clarification from the franchisor regarding the specific types of customers they will be serving (e.g., schools, institutions, individual students, faculty) and any specific obligations related to those customer relationships. Understanding the customer base and service expectations is crucial for the success of the franchise.