What was the advertising and marketing expense for Bevaris Alliance in 2022?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the company's advertising and marketing expenses for 2022 were $3,212. This figure reflects the costs Bevaris Alliance incurred for advertising and marketing activities during that year.

For a prospective franchisee, this number provides insight into the level of investment Bevaris Alliance is making in promoting the brand. It's important to note that this is the franchisor's expense, not the amount franchisees are required to spend on local advertising. Franchisees are charged a 2% system marketing fee on gross sales receipts, which contributes to the system marketing reserve fund.

It is important for potential franchisees to understand how the advertising and marketing strategies employed by Bevaris Alliance will support their local business. While the franchisor's expenditure is one indicator, franchisees should also inquire about the marketing plans, the allocation of the system marketing fund, and the support they can expect for local marketing efforts.