What were the advertising costs for Bevaris Alliance in 2022?

According to Bevaris Alliance's 2024 Franchise Disclosure Document, the company's advertising costs for 2022 were $3,212. This figure represents the expenses Bevaris Alliance incurred for advertising during that year.

For a prospective franchisee, this information provides insight into the franchisor's spending on advertising and marketing efforts. It's important to note that advertising costs are expensed as incurred, meaning the $3,212 reflects the actual amount spent and recognized in 2022.

In addition to advertising costs, Bevaris Alliance franchisees are charged a 2% system marketing fund fee, which contributes to the development and expansion of the franchise system through advertising and marketing programs. The balance of this fund was $72,220 at the end of 2022. Understanding both the franchisor's direct advertising expenses and the collective marketing fund can help a franchisee assess the overall marketing support provided by Bevaris Alliance.