According to the Bevaris Alliance agreement, who is considered a 'Customer'?

According to the 2024 Bevaris Alliance Franchise Disclosure Document, while the term 'customer' is used, there is no explicit definition of who is considered a 'customer' within the provided excerpts. However, the FDD does mention 'Responsibilities to Customers' in a section outlining the responsibilities of Bevaris Alliance franchisees and staff.

Given that Bevaris Alliance franchises market, sell, and provide home-cooked meals to students and faculty of private and public schools, including higher learning institutions, it can be inferred that these students and faculty are considered customers. The company contracts with schools, institutions, and other businesses to provide a food delivery system, which is then assigned to franchisees, suggesting these entities are also part of the customer base.

To gain a clearer understanding, a prospective Bevaris Alliance franchisee should ask the franchisor for a precise definition of 'customer' as it pertains to the franchise agreement. This clarification would help in understanding the scope of responsibilities and target market for the franchise.