Does Better Homes And Gardens Real Estate restrict competition between its franchisees?
Better_Homes_And_Gardens_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Competition. The residential real estate brokerage industry is a mature industry. You will be competing with other unaffiliated and chain-affiliated real estate brokerage offices in your market area. Some of those offices might be other Better Homes and Gardens® Real Estate offices or franchised offices of the Real Estate Affiliates or offices of our Related Parties Anywhere Advisors and NRT NY. You may face competition for independent sales associates, customers (buyers and sellers), listings, property management, and related real estate business in your market area from other Better Homes and Gardens® Real Estate franchisees, franchisees of the Real Estate Affiliates, Anywhere Advisors and NRT NY. We do not restrict your competition, although we encourage our franchisees to work collaboratively for the success of the System. The market for real estate services is typically the most developed in more populous areas. In resort areas, the market for residential real estate may be seasonal. Your ability to compete may be affected by the quality of independent sales associates, the location of offices, the services provided to independent sales associates, the number of competing offices in the vicinity, including competing offices operating under different business models, affiliation with a recognized brand name, community reputation and other factors. Your success may also be affected by national, regional and local economic conditions.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–16)
What This Means (2025 FDD)
According to the 2025 Better Homes And Gardens Real Estate FDD, Better Homes And Gardens Real Estate does not restrict competition between its franchisees. However, the document encourages franchisees to work collaboratively.
The FDD states that franchisees may face competition from other Better Homes and Gardens Real Estate offices, franchisees of Real Estate Affiliates, Anywhere Advisors, and NRT NY for sales associates, customers, listings, property management, and related real estate business. The ability to compete can be affected by factors such as the quality of sales associates, office locations, services provided, the number of competing offices, brand affiliation, community reputation, and economic conditions.
Furthermore, the Real Estate Affiliates have total discretion regarding where their franchisees operate and can authorize businesses that will compete with Better Homes and Gardens Real Estate franchisees. Anywhere Advisors and NRT NY also operate in metropolitan areas and compete directly with franchisees without restrictions. This means a prospective franchisee needs to carefully evaluate the competitive landscape in their desired market, considering not only other Better Homes And Gardens Real Estate franchisees but also related brands and company-owned offices.