What does the Franchise Group segment of Better Homes And Gardens Real Estate include?
Better_Homes_And_Gardens_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
The Company reports its operations in the following three business segments (the number of offices and agents are unaudited):
- Anywhere Brands ("Franchise Group")—franchises a portfolio of well-known, industry-leading franchise brokerage brands, including Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA® and Sotheby's International Realty®. As of December 31, 2024, the Company's real estate franchise systems and proprietary brands had approximately 311,900 independent sales agents worldwide, including approximately 179,200 independent sales agents operating in the U.S. (which included approximately 52,900 company owned brokerage independent sales agents). As of December 31, 2024, the Company's real estate franchise systems and proprietary brands had approximately 17,800 offices worldwide in 119 countries and territories, including approximately 5,300 brokerage offices in the U.S. (which included approximately 580 company owned brokerage offices). This segment also includes the Company's global relocation services operation through Cartus® Relocation Services ("Cartus") and lead generation activities through Anywhere Leads Inc. ("Leads Group").
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, the Franchise Group segment within Anywhere Brands includes the franchising operations of several real estate brands, including Better Homes and Gardens Real Estate. As of December 31, 2024, these franchise systems had approximately 311,900 independent sales agents worldwide, with about 179,200 in the U.S. This total includes approximately 52,900 agents from company-owned brokerages. The franchise systems also encompassed around 17,800 offices globally across 119 countries and territories, including approximately 5,300 U.S. brokerage offices, with about 580 being company-owned.
In addition to franchising, the Franchise Group segment incorporates global relocation services through Cartus® Relocation Services and lead generation activities via Anywhere Leads Inc. ("Leads Group"). This indicates that the segment is not solely focused on traditional real estate franchising but also provides ancillary services related to relocation and lead generation, potentially offering franchisees additional revenue streams and support services.
For a prospective Better Homes and Gardens Real Estate franchisee, this means that the support and services available extend beyond the core real estate brokerage model. The inclusion of Cartus for relocation and Anywhere Leads for lead generation could provide a competitive advantage by offering a broader range of services to clients and generating more business opportunities for franchisees. Understanding the specifics of how these services are integrated and the associated costs or benefits would be a crucial part of evaluating the franchise opportunity.