How does Better Homes And Gardens Real Estate define 'Commercial Real Estate'?
Better_Homes_And_Gardens_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You must obtain our prior written consent for any Commercial Real Estate (not using the Marks), Property Management Services, or a separate referral company, other than the Business (individually and collectively referred to as a "Real Estate Related Excluded Business"), you or a Related Party intends to operate.
Source: Item 22 — CONTRACTS (FDD page 76)
What This Means (2025 FDD)
The 2025 Franchise Disclosure Document for Better Homes And Gardens Real Estate does not explicitly define 'Commercial Real Estate.' However, it does mention that if a franchisee or a related party intends to operate a Commercial Real Estate business (not using the Better Homes And Gardens Real Estate marks), they must obtain prior written consent from Better Homes And Gardens Real Estate.
This requirement suggests that Better Homes And Gardens Real Estate considers 'Commercial Real Estate' as a distinct business activity from the standard residential real estate services offered under the franchise agreement. Operating a Commercial Real Estate business without using the brand's marks is considered a 'Real Estate Related Excluded Business.'
Prospective franchisees should seek clarification from Better Homes And Gardens Real Estate regarding the specific activities that fall under the umbrella of 'Commercial Real Estate' to ensure compliance with the franchise agreement and to understand the conditions under which they can operate such a business, including the process for obtaining written consent and avoiding the use of Better Homes And Gardens Real Estate's trademarks or system.