Does Better Homes And Gardens Real Estate currently charge for the Leads Engine?
Better_Homes_And_Gardens_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee [2] [3] | Amount | Due Date | Remarks |
|---|---|---|---|
| Productivity Suite | See remarks | To be determined | As of the issuance date of this |
| disclosure document, we, through | |||
| Anywhere and a select Approved | |||
| Supplier, provide a Productivity Suite, | |||
| which consists of a customer relation | |||
| management system ("CRM"), | |||
| presentation tool, e-mail marketing | |||
| solution, recruiting tool, and agent and | |||
| broker websites. The Productivity Suite | |||
| is optional and is provided to franchisees | |||
| at no extra cost. | |||
| Any enhancements or additional tools | |||
| offered by the Approved Supplier that | |||
| are not included in the Productivity Suite | |||
| offering may require an additional cost | |||
| be paid by you directly to the Approved | |||
| Supplier. | |||
| Various fees may apply to purchases | |||
| made through the Productivity Suite, and | |||
| third-party products and services. | |||
| Additionally, your Multiple Listing | |||
| Service or Services ('MLS' or | |||
| 'MLS(s)') may assess fees to list | |||
| properties on select applications within | |||
| the Productivity Suite, as more fully | |||
| described in Items 7 and 11. MLS fees | |||
| are paid directly to the MLS(s) for | |||
| which you are a member. | |||
| If an application programming interface | |||
| ("API") to any portion of the | |||
| Productivity Suite or Leads Engine | |||
| (described below), is made available to | |||
| you through a third party, you may be | |||
| responsible for development, | |||
| integration, and service fees paid by you | |||
| directly to that third party for the use of | |||
| such API. | |||
| Leads Engine | See remarks | To be determined | As of the issuance date of this |
| disclosure document, Leads Engine, | |||
| our proprietary product, is offered at no | |||
| additional cost and you are not required | |||
| to use it. | |||
| Leads Engine works in tandem with the | |||
| Productivity Suite at no additional cost, | |||
| but we have the right to charge for | |||
| Leads Engine in the future, which we | |||
Source: Item 6 — OTHER FEES (FDD pages 25–34)
What This Means (2025 FDD)
According to Better Homes And Gardens Real Estate's 2025 Franchise Disclosure Document, as of the issuance date of the document, the Leads Engine, which is Better Homes And Gardens Real Estate's proprietary product, is offered at no additional cost, and franchisees are not required to use it. The Leads Engine works with the Productivity Suite, also at no additional cost.
However, Better Homes And Gardens Real Estate retains the right to charge for the Leads Engine in the future. The FDD estimates this future charge could be between $0 and $5,000 per year.
Prospective franchisees should be aware that while the Leads Engine is currently free, this could change. It would be prudent to inquire with Better Homes And Gardens Real Estate about their long-term plans for the Leads Engine and whether they anticipate implementing a fee in the near future.