Can Better Blend use the Marketing Fund for market research?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- (b) Use. BBF shall use the Marketing Fund only for marketing, advertising, and public relations materials, programs and campaigns (including at local, regional, national, and/or international level) for Better Blend, and related overhead. The foregoing includes such activities and expenses as BBF reasonably determines, and may include, without limitation: development and placement of advertising and promotions; sponsorships; contests and sweepstakes; development of décor, trade dress, Marks, and/or branding; development and maintenance of brand websites; social media; internet activities; e-commerce programs; search engine optimization; market research; public relations, media or agency costs; trade shows and other events; printing and mailing; and administrative and overhead expenses related to the Marketing Fund (including the compensation of BBF's employees working on marketing and for accounting, bookkeeping, reporting, legal, collections, and other expenses related to the Marketing Fund).
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, Better Blend has established or may establish a Marketing Fund to promote the System on various levels. The FDD specifies how Better Blend can use the Marketing Fund.
Better Blend has the authority to use the Marketing Fund for marketing, advertising, and public relations. This includes activities and expenses that Better Blend reasonably determines are necessary. Specifically, the FDD states that Better Blend may use the fund for market research.
In addition to market research, Better Blend may use the Marketing Fund for development and placement of advertising and promotions; sponsorships; contests and sweepstakes; development of décor, trade dress, Marks, and/or branding; development and maintenance of brand websites; social media; internet activities; e-commerce programs; search engine optimization; public relations, media or agency costs; trade shows and other events; printing and mailing; and administrative and overhead expenses related to the Marketing Fund, including employee compensation and other expenses.