What is the trade name under which Better Blend businesses operate?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- A. BBF and its affiliate Better Blend Nutrition LLC have created and own a system (the "System") for developing and operating a healthy and convenient quick service restaurant specializing in nutritionally complete smoothies and smoothie bowls under the trade name "Better Blend".
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to the 2024 Better Blend Franchise Disclosure Document, Better Blend businesses operate under the trade name "Better Blend". The document specifies that Better Blend Franchising, LLC, along with its affiliate Better Blend Nutrition LLC, established a system for operating quick-service restaurants specializing in smoothies and smoothie bowls under this trade name.
This means that as a franchisee, you are granted the right to use the "Better Blend" trade name to operate your franchise. The franchise agreement emphasizes the importance of the "Better Blend" brand, and the franchisee must adhere to Better Blend's standards and guidelines when using the name.
Better Blend retains ownership of the "Better Blend" trade name and associated intellectual property. The franchisee's use of the trade name is strictly limited to the operation of the franchised business and must comply with the franchisor's directives. This control ensures brand consistency across all Better Blend locations.