What was the total net change in the number of Better Blend outlets during 2023?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 4 | +4 | |
| Company-Owned | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 7 | +4 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 40–43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the total net change in the number of outlets during 2023 was an increase of 4. This is calculated from a net change of +4 for franchised outlets and 0 for company-owned outlets. This indicates that all growth in 2023 came from the addition of franchised locations, while the number of company-owned stores remained constant.
Specifically, the number of franchised Better Blend outlets increased from 0 to 4 during 2023. The number of company-owned Better Blend locations remained steady at 3 throughout the year. This suggests a strategic focus on expanding the brand through franchising rather than corporate-owned stores.
For a prospective franchisee, this information highlights the growth trajectory of Better Blend and the emphasis on franchised operations. It may be beneficial to further investigate the reasons behind the lack of growth in company-owned stores and the support provided to new franchisees to ensure their success, as they represent the primary avenue for expansion.