How is the Better Blend territory usually specified around the location?

According to Better Blend's 2024 Franchise Disclosure Document, the franchise agreement will specify a territory that Better Blend determines. This territory will have a population of approximately 150,000 people, combining the work and residual populations. Typically, the territory is specified as a radius around the franchisee's location.

If the specific business location is not known when the franchise agreement is signed, Better Blend will state the location and territory in a "Location Acceptance Letter" once the location is approved. This means prospective franchisees might not have a defined territory until their location is finalized and approved by Better Blend.

It is important to note that Better Blend agreements do not grant exclusive territories. Franchisees may face competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands controlled by Better Blend. However, Better Blend does grant a protected territory where they will not establish another company-owned or franchised outlet selling the same goods or services under similar trademarks, with an exception for restaurants in limited access venues. Franchisees should carefully consider the potential for competition within and around their territory when evaluating the franchise opportunity.