Is the Better Blend territory usually defined as a radius around the franchisee's location?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
o our approval.
Grant of Territory
Your franchise agreement will specify a territory, which will be determined by us. Your territory will have a population of approximately 150,000 people (combined population of work and residual). Your territory will usually be specified as a radius around your location. If your business location is not known when you sign your franchise agreement, then we will state your location and territory in a "Location Acceptance Letter" when we approve your location.
Relocation; Establishment of Additional Outlets
You do not have the right to relocate your business, and we have no obligation to approve any request for relocation.
Source: Item 12 — TERRITORY (FDD pages 27–29)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the territory granted to a franchisee is typically defined as a radius around their location. The FDD specifies that the territory will have a population of approximately 150,000 people, combining both the working and residential population. However, the territory is ultimately determined by Better Blend.
It's important to note that the specific location of the franchise must be approved by Better Blend. If the location is not known when the franchise agreement is signed, the location and territory details will be outlined in a "Location Acceptance Letter" once the location is approved. This means prospective franchisees might not have a guaranteed territory until their location receives final approval from Better Blend.
While Better Blend usually defines the territory as a radius, franchisees should confirm the exact method of territory definition and understand how the population count is determined. This is crucial for assessing the potential customer base and overall viability of the franchise location. Franchisees also do not receive an exclusive territory, and may face competition from other franchisees, outlets that Better Blend owns, or from other channels of distribution or competitive brands that Better Blend controls.