Does the Better Blend 'System' include marketing plans and concepts for Better Blend franchises?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- A. BBF and its affiliate Better Blend Nutrition LLC have created and own a system (the "System") for developing and operating a healthy and convenient quick service restaurant specializing in nutritionally complete smoothies and smoothie bowls under the trade name "Better Blend".
- B. The System includes (1) methods, procedures, and standards for developing and operating a Better Blend business, (2) plans, specifications, equipment, signage, and trade dress for Better Blend businesses, (3) particular menu items, beverages, products, and services, (4) the Marks, (5) training programs, (6) business knowledge, (7) marketing plans and concepts, and (8) other mandatory or optional elements as determined by BBF from time to time.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the Better Blend System includes marketing plans and concepts. Specifically, the franchise agreement states that the Better Blend System encompasses methods, procedures, and standards for operating a Better Blend business, along with marketing plans and concepts.
This means that as a Better Blend franchisee, you will be provided with established marketing strategies and ideas as part of the overall business system. This can be beneficial for franchisees who may not have extensive marketing expertise, as they can rely on the franchisor's proven methods.
Furthermore, Better Blend may establish a Marketing Fund to promote the System on various levels. While franchisees contribute to this fund, Better Blend has sole discretion over how the funds are spent, and expenditures may not be proportionate to individual contributions or provide direct benefits to each franchisee. Franchisees are also required to implement any advertising or marketing materials, plans, or campaigns, including digital marketing, as required by Better Blend.