What steps must a Better Blend franchisee take to effectuate the transfer or deletion of each Brand Account?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 2. Transfer or Deletion. Franchisee hereby authorizes the service provider of each Brand Account (the "Provider") to transfer the Brand Account to BBF (or its designee) or to delete the Brand Account upon the written instruction of BBF. Franchisee hereby grants BBF an irrevocable limited power of attorney on behalf of Franchisee to direct any Provider to transfer or delete a Brand Account. In such an event, Franchisee will have no further right, title or interest in the Brand Account but will remain liable to the Provider for all past due fees owing to the Provider on or before the date on which the assignment is effective. BBF will have no liability or obligation of any kind to a Provider arising prior to the effective date of transfer or deletion. Franchisee agrees to take all reasonable steps necessary to effectuate the transfer or deletion (as determined by BBF) of each Brand Account.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, franchisees must take all reasonable steps necessary to transfer or delete each Brand Account as determined by Better Blend. Brand Accounts include telephone numbers, directory listings, email accounts, websites, social media accounts, and other online advertising and marketing accounts associated with Better Blend and registered by the franchisee.
Better Blend has the right to assume ownership of any or all Brand Accounts upon the termination or expiration of the Franchise Agreement, or upon notice from Better Blend to the franchisee. The franchisee authorizes the service provider of each Brand Account to transfer or delete the account based on Better Blend's written instruction and grants Better Blend an irrevocable limited power of attorney to direct any provider to transfer or delete a Brand Account.
Upon transfer or deletion, the franchisee will no longer have any rights to the Brand Account but will remain liable for any past due fees owed to the provider up to the date of the transfer or deletion. Better Blend assumes no liability for obligations arising prior to the transfer or deletion date. Franchisees should be prepared to cooperate fully with Better Blend to ensure a smooth transition of all digital assets upon termination or at Better Blend's request.