What standards must Better Blend franchisees ensure their advertising and promotional content adheres to?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Advertising Standards. Except as otherwise provided in the Manual, Franchisee may use only Advertising and Promotional Content that BBF has furnished or approved in writing in advance. Franchisee must ensure that all Advertising and Promotional Content that Franchisee uses is clear, factual, ethical, and not misleading; complies with all laws; and conforms to System Standards. Except as otherwise provided in the Manual and Advertising and Promotional Content that BBF furnishes to Franchisee, Franchisee must submit to BBF for its written approval, at least 14 days before use, copies of all proposed Advertising and Promotional Content that Franchisee intends to use or implement. If BBF does not respond, the material is deemed rejected. BBF has the right to approve or disapprove any Advertising and Promotional Content, as well as the media in which Franchisee intends to use them, in its sole discretion. BBF reserves the right to require Franchisee to discontinue the use of any Advertising and Promotional Content for any reason.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, franchisees must adhere to specific standards for their advertising and promotional content. Franchisees can only use advertising and promotional content that Better Blend furnishes or approves in writing beforehand, unless the manual states otherwise.
The advertising and promotional content used by Better Blend franchisees must be clear, factual, ethical, and not misleading. It must also comply with all applicable laws and conform to the Better Blend system standards. Franchisees are required to submit copies of all proposed advertising and promotional content to Better Blend for written approval at least 14 days before use, unless the content is already provided by Better Blend or specified in the manual. If Better Blend does not respond within this timeframe, the material is considered rejected.
Better Blend retains the right to approve or disapprove any advertising and promotional content, including the media in which franchisees intend to use it, at its sole discretion. Furthermore, Better Blend reserves the right to require franchisees to discontinue using any advertising and promotional content for any reason. This ensures that all advertising aligns with the brand's standards and legal requirements.