What standards must a Better Blend franchisee's advertising or marketing materials comply with?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you. We have the right to establish and control all social media accounts and other digital marketing. You must ensure that all advertising or marketing materials that you use are clear, factual, ethical, and not misleading; comply with our brand standards; and comply with all laws.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–27)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, a franchisee must adhere to specific standards when creating their own advertising or marketing materials. Before using any advertising or marketing material, a franchisee must submit it to Better Blend for approval at least 14 days before its intended use. If Better Blend does not respond within this timeframe, the material is considered rejected.
Better Blend retains the right to use any advertising or marketing materials developed by a franchisee for any purpose without providing any payment to the franchisee. Better Blend also maintains control over all social media accounts and other digital marketing efforts.
All advertising and marketing materials used by the franchisee must be clear, factual, ethical, and not misleading. Additionally, these materials must comply with Better Blend's brand standards and all applicable laws. This ensures that all marketing efforts align with the brand's image and legal requirements.