Does Better Blend have the right to require a franchisee to discontinue the use of any advertising and promotional content?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Advertising Standards. Except as otherwise provided in the Manual, Franchisee may use only Advertising and Promotional Content that BBF has furnished or approved in writing in advance. Franchisee must ensure that all Advertising and Promotional Content that Franchisee uses is clear, factual, ethical, and not misleading; complies with all laws; and conforms to System Standards. Except as otherwise provided in the Manual and Advertising and Promotional Content that BBF furnishes to Franchisee, Franchisee must submit to BBF for its written approval, at least 14 days before use, copies of all proposed Advertising and Promotional Content that Franchisee intends to use or implement. If BBF does not respond, the material is deemed rejected. BBF has the right to approve or disapprove any Advertising and Promotional Content, as well as the media in which Franchisee intends to use them, in its sole discretion. BBF reserves the right to require Franchisee to discontinue the use of any Advertising and Promotional Content for any reason.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, Better Blend retains significant control over advertising and promotional content used by its franchisees. Franchisees must use advertising and promotional materials furnished or approved in writing by Better Blend. Any advertising content the franchisee intends to use must be submitted to Better Blend for written approval at least 14 days before use. If Better Blend does not respond to the submission, the material is considered rejected.
Better Blend has the authority to approve or disapprove any advertising and promotional content, including the media in which the franchisee plans to use it. This approval process ensures that all advertising aligns with Better Blend's brand standards and legal requirements.
Importantly, Better Blend reserves the right to require a franchisee to discontinue the use of any advertising and promotional content for any reason. This provision grants Better Blend broad discretion to control the marketing and advertising efforts of its franchisees, ensuring brand consistency and protecting the company's image. A prospective franchisee should be aware that they may be required to cease using certain advertising materials at Better Blend's discretion.