Does Better Blend reserve the right to require a franchisee to discontinue the use of any Advertising and Promotional Content for any reason?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Advertising Standards. Except as otherwise provided in the Manual, Franchisee may use only Advertising and Promotional Content that BBF has furnished or approved in writing in advance. Franchisee must ensure that all Advertising and Promotional Content that Franchisee uses is clear, factual, ethical, and not misleading; complies with all laws; and conforms to System Standards. Except as otherwise provided in the Manual and Advertising and Promotional Content that BBF furnishes to Franchisee, Franchisee must submit to BBF for its written approval, at least 14 days before use, copies of all proposed Advertising and Promotional Content that Franchisee intends to use or implement. If BBF does not respond, the material is deemed rejected. BBF has the right to approve or disapprove any Advertising and Promotional Content, as well as the media in which Franchisee intends to use them, in its sole discretion. BBF reserves the right to require Franchisee to discontinue the use of any Advertising and Promotional Content for any reason.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, Better Blend retains significant control over advertising and promotional materials used by its franchisees. Specifically, Better Blend reserves the right to demand that a franchisee stop using any advertising and promotional content, regardless of the reason.
Better Blend mandates that franchisees must only use advertising and promotional content that Better Blend has either provided or approved in writing beforehand. Franchisees are responsible for ensuring that all their advertising and promotional content is clear, factual, ethical, and compliant with all applicable laws and system standards.
If a franchisee wishes to use advertising content that Better Blend has not furnished, the franchisee must submit it to Better Blend for written approval at least 14 days before its intended use. If Better Blend does not respond within this timeframe, the material is considered rejected. Better Blend has the authority to approve or disapprove any advertising and promotional content, including the media channels in which the franchisee plans to use them, based on their sole discretion. This level of control is typical in franchising, allowing the franchisor to maintain brand consistency and protect the brand's image.