For what purpose can a Better Blend franchisee use the licensed customer data?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
13.1 Confidential Information. With respect to all Confidential Information, Franchisee shall (a) adhere to all procedures prescribed by BBF for maintaining confidentiality, (b) disclose such information to its employees only to the extent necessary for the operation of the Business, (c) not use any such information in any other business or in any manner not specifically authorized in
writing by BBF, (d) exercise the highest degree of diligence and effort to maintain the confidentiality of all such information during and after the term of this Agreement, (e) not copy or otherwise reproduce any Confidential Information, and (f) promptly report any unauthorized disclosure or use of Confidential Information. Franchisee acknowledges that all Confidential Information is owned by BBF (except for Confidential Information which BBF licenses from another person or entity). This Section will survive the termination or expiration of this Agreement indefinitely.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, a franchisee's use of confidential information, including customer data, is restricted. The franchisee can only disclose confidential information to its employees to the extent necessary for the operation of the Better Blend business.
Better Blend franchisees are specifically prohibited from using customer data or any confidential information in any other business or in any manner not specifically authorized in writing by Better Blend. This restriction applies both during the term of the Franchise Agreement and indefinitely after its termination or expiration.
The Franchise Agreement emphasizes that all customer data collected or generated by the Better Blend business, as well as data from the point-of-sale system (excluding employee data), is considered confidential information belonging to Better Blend. Franchisees must also adhere to all security procedures prescribed by Better Blend for maintaining confidentiality and promptly report any unauthorized disclosure or use of confidential information.