What was the net change in the total number of Better Blend outlets during 2021?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2023
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 40–43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the net change in the total number of outlets during 2021 was +1. At the start of 2021, there were 2 total outlets, and by the end of the year, there were 3. This increase reflects the growth of company-owned stores, as the number of franchised outlets remained at 0 during this period.
For a prospective franchisee, this indicates that Better Blend was in an early growth stage in 2021, primarily expanding through company-owned locations. This could mean that the franchise system was still developing its operational and support infrastructure.
It's important to note that while the total number of outlets increased, all franchised locations were still in the initial stages. A potential franchisee should further investigate Better Blend's growth strategy, the support provided to new franchisees, and the reasons behind the initial focus on company-owned stores to make an informed decision.