What was the net change in the number of company-owned Better Blend outlets during 2021?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2023
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 40–43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2021 was an increase of one location. At the start of 2021, Better Blend had two company-owned outlets. By the end of 2021, the company had three company-owned outlets.
For a prospective franchisee, this indicates the growth and evolution of the Better Blend business model. Observing changes in company-owned store counts can provide insights into Better Blend's strategic decisions regarding corporate versus franchised locations.
It's important to note that while the number of company-owned stores increased, the franchised locations remained at zero for 2021. This could suggest a deliberate strategy by Better Blend to initially focus on company-owned growth before expanding through franchising.