How many company-owned Better Blend outlets were operating at the start of 2021?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 4 | +4 | |
| Company-Owned | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 7 | +4 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 40–43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, at the start of 2021, there were 2 company-owned outlets. By the end of 2021, this number increased to 3, representing a net change of +1 outlet.
This information is valuable for potential franchisees as it provides insight into the operational structure of Better Blend. The presence of company-owned stores alongside franchised locations can indicate the franchisor's direct involvement in the business and their commitment to the brand. It also allows potential franchisees to compare the performance and management of company-owned stores with those of franchised locations.
Monitoring the changes in the number of company-owned stores over the years (2021-2023) can reveal Better Blend's strategic decisions regarding company-owned versus franchised operations. A growing number of company-owned stores might suggest a focus on direct control and profitability, while a decrease could indicate a greater emphasis on franchising as a growth strategy. In this case, the number of company-owned stores remained relatively stable, with 2 at the start of 2021 and 3 at the end of 2023.