What level of diligence is required of the Better Blend Guarantor to maintain confidentiality?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
With respect to all Confidential Information, Guarantor shall (a) adhere to all security procedures prescribed by BBF for maintaining confidentiality, (b) disclose such information to its employees only to the extent necessary for the operation of the Business, (c) not use any such information in any other business or in any manner not specifically authorized or approved in writing by BBF, (d) exercise the highest degree of diligence and make every effort to maintain the confidentiality of all such information during and after the term of the Franchise Agreement, (e) not copy or otherwise reproduce any Confidential Information, and (f) promptly report any unauthorized disclosure or use of Confidential Information.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to the 2024 Better Blend Franchise Disclosure Document, a Guarantor must exercise the highest degree of diligence to maintain the confidentiality of Better Blend's confidential information. This obligation extends both during and after the term of the Franchise Agreement.
The Guarantor is required to adhere to all security procedures prescribed by Better Blend for maintaining confidentiality. They can only disclose confidential information to their employees to the extent necessary for the business's operation. The Guarantor is prohibited from using any confidential information in any other business or in any manner not specifically authorized or approved in writing by Better Blend.
Furthermore, the Guarantor must not copy or reproduce any confidential information and must promptly report any unauthorized disclosure or use of such information. The FDD specifies that all customer data collected or generated by the business, as well as data from the point-of-sale system (excluding employee data), is considered confidential information belonging to Better Blend. This confidentiality clause remains in effect indefinitely, even after the termination or expiration of the Franchise Agreement.