What is the identification number for the Better Blend trademark application?

According to Better Blend's 2024 Franchise Disclosure Document, the identification number for their trademark application is 90694398. The application was filed on May 6, 2021. It is important to note that Better Blend does not have a federal registration for their principal trademark. As such, the trademark does not have as many legal benefits and rights as a federally registered trademark. The FDD states that if Better Blend's right to use the trademark is challenged, franchisees may have to change to an alternative trademark, which may increase expenses.

Better Blend is aware of a prior trademark registered with the U.S. States Patent and Trademark Office which may be considered similar in appearance, sound, and commercial impression: "BETTR" which is in the category of "Fruit beverages; fruit-based beverages; fruit-flavored beverages; vegetable juices; vegetable-based juices; non-alcoholic beverages containing fruit juices; nonalcoholic beverages, namely, carbonated beverages; non-alcoholic malt beverages; proteinenriched sports beverages; smoothies; soy-based beverages not being milk substitutes; water beverages."

Better Blend is also aware of the following food-service businesses: (1) "Blend" or "Blend. Nutrition" in Weymouth, Massachusetts, (2) "Blend Nutrition" in Carson City, Nevada, (3) "Blend Nutrition & Energy" in Round Rock, Texas, and (4) "Blend Smoothie and Salad Bar" with six locations in New York state. These brands may have superior rights in their local trade areas. There may be other uses of marks similar to Better Blend's trademarks that may affect a franchisee's use of their trademarks. Better Blend cannot represent that they have exclusive or superior rights to their mark in all geographical areas. Prospective franchisees should consider these factors and conduct their own due diligence regarding potential trademark conflicts in their specific market.