What is the identification number associated with the Better Blend trademark application filed on May 6, 2021?

According to Better Blend's 2024 Franchise Disclosure Document, the identification number associated with the trademark application filed on May 6, 2021, is 90694398. This application is for the principal trademark that Better Blend licenses to its franchisees. However, the FDD indicates that Better Blend does not have a federal registration for its principal trademark.

This lack of federal registration has significant implications for prospective franchisees. Without federal registration, the trademark lacks many legal benefits and rights typically associated with registered trademarks. This means that Better Blend's ability to protect the trademark is limited, and franchisees could face challenges if their right to use the trademark is disputed.

Specifically, the FDD notes that if Better Blend's right to use the trademark is challenged, franchisees may have to switch to an alternative trademark, which could increase their expenses. This situation highlights a potential risk for franchisees, as they may incur unforeseen costs related to rebranding or defending their right to use the Better Blend trademark. Prospective franchisees should carefully consider this risk and discuss with Better Blend what support or compensation they would provide in such a scenario.

It is common for established franchise systems to have federally registered trademarks to protect their brand and provide franchisees with assurance. The absence of a federal registration for Better Blend's principal trademark is a notable deviation from this practice and warrants careful consideration by potential franchisees.