What happens if Better Blend does not respond to a franchisee's submitted advertising material?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you. We have the right to establish and control all social media accounts and other digital marketing. You must ensure that all advertising or marketing materials that you use are clear, factual, ethical, and not misleading; comply with our brand standards; and comply with all laws.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–27)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, franchisees must obtain approval from Better Blend before using their own advertising or marketing materials. To get approval, a franchisee must submit the proposed advertising or marketing material to Better Blend at least 14 days before its intended use. If Better Blend does not respond to the franchisee's submission within that 14-day period, the submitted material is considered rejected.
This means that Better Blend franchisees cannot use advertising or marketing materials they create without express approval from the franchisor. If Better Blend fails to respond within the specified timeframe, the franchisee is prohibited from using the materials. This gives Better Blend control over the brand's image and messaging, ensuring consistency across all franchise locations.
This policy is fairly common in franchising, as franchisors typically want to maintain tight control over their brand and marketing. Better Blend franchisees should factor this approval process into their marketing timelines to avoid delays or wasted resources on unapproved materials. Franchisees should proactively follow up with Better Blend if they have not received a response within the 14-day window to clarify the status of their submission.