What happens if Better Blend does not respond to a franchisee's submission of advertising and promotional content within the specified timeframe?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Except as otherwise provided in the Manual and Advertising and Promotional Content that BBF furnishes to Franchisee, Franchisee must submit to BBF for its written approval, at least 14 days before use, copies of all proposed Advertising and Promotional Content that Franchisee intends to use or implement. If BBF does not respond, the material is deemed rejected. BBF has the right to approve or disapprove any Advertising and Promotional Content, as well as the media in which Franchisee intends to use them, in its sole discretion. BBF reserves the right to require Franchisee to discontinue the use of any Advertising and Promotional Content for any reason.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, franchisees must submit all proposed advertising and promotional content to Better Blend for written approval at least 14 days before its intended use. This includes various materials like printed ads, promotional items, audio/video advertising, and digital marketing content.
If Better Blend fails to respond to a franchisee's submission of advertising and promotional content within this 14-day timeframe, the material is automatically considered rejected. This means the franchisee cannot use the submitted advertising or promotional content.
Better Blend retains the right to approve or disapprove any advertising and promotional content, as well as the media channels in which the franchisee plans to use them, at their sole discretion. Additionally, Better Blend can require a franchisee to stop using any advertising and promotional content for any reason, giving them significant control over marketing and advertising efforts at the franchise level.