For Better Blend franchises, what is the primary geographic scope of media coverage?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
| We will use the Marketing Fund only for marketing and related purposes | |
|---|---|
| and costs. Media coverage is primarily local. We use outside vendors and consultants to produce |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–27)
What This Means (2024 FDD)
According to the 2024 Better Blend Franchise Disclosure Document, media coverage obtained through the Marketing Fund is primarily local. Better Blend utilizes outside vendors and consultants to produce advertising materials.
Better Blend franchisees should note that the franchisor is not obligated to spend any specific amount on advertising in the area or territory where a particular franchisee is located. While Better Blend maintains the brand website, which may be paid for by the Marketing Fund, they have no other guaranteed advertising obligations. This means that franchisees may need to take a proactive approach to local marketing to drive business.
Franchisees are permitted to create their own advertising and marketing materials, but these require approval from Better Blend. Proposed materials must be submitted at least 14 days before use, and failure to receive a response within that timeframe is considered a rejection. Better Blend also reserves the right to use any franchisee-developed materials for any purpose without compensation. Furthermore, Better Blend maintains control over all social media accounts and other digital marketing efforts. Franchisees are also required to spend a minimum of 2% of adjusted gross sales each month on marketing their business, though Better Blend does not guarantee that this amount will be sufficient.