Does the Better Blend franchise agreement require franchisees to ensure their advertising and promotional content meets certain standards?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
9.1 Advertising Standards. Except as otherwise provided in the Manual, Franchisee may use only Advertising and Promotional Content that BBF has furnished or approved in writing in advance. Franchisee must ensure that all Advertising and Promotional Content that Franchisee uses is clear, factual, ethical, and not misleading; complies with all laws; and conforms to System Standards. Except as otherwise provided in the Manual and Advertising and Promotional Content that BBF furnishes to Franchisee, Franchisee must submit to BBF for its written approval, at least 14 days before use, copies of all proposed Advertising and Promotional Content that Franchisee intends to use or implement. If BBF does not respond, the material is deemed rejected. BBF has the right to approve or disapprove any Advertising and Promotional Content, as well as the media in which Franchisee intends to use them, in its sole discretion. BBF reserves the right to require Franchisee to discontinue the use of any Advertising and Promotional Content for any reason.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to the 2024 Better Blend Franchise Disclosure Document, franchisees must adhere to specific standards regarding their advertising and promotional content. Better Blend franchisees can only use advertising and promotional content that Better Blend Franchising (BBF) has either provided or approved in writing beforehand.
Better Blend requires that all advertising and promotional content used by the franchisee is clear, factual, ethical, and not misleading. It must also comply with all applicable laws and conform to the System Standards set by Better Blend. Unless the content is already provided by Better Blend or specified in the Manual, franchisees are required to submit all proposed advertising and promotional materials to BBF for written approval at least 14 days before they intend to use them. If BBF does not respond within this timeframe, the material is considered rejected.
Better Blend retains the right to approve or disapprove any advertising and promotional content, including the media channels in which the franchisee plans to use them, at its sole discretion. Furthermore, Better Blend reserves the right to demand that a franchisee discontinue using any advertising and promotional content for any reason they deem appropriate. This level of control allows Better Blend to maintain brand consistency and ensure that all marketing efforts align with their overall strategy and standards.