What are some examples of 'Digital Marketing' methods that Better Blend considers?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- "Digital Marketing" means social media accounts (such as Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, etc.), applications, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, online videos, display banner campaigns, branded content social media campaigns, e-mail marketing campaigns, or other means of digital advertising on the Internet or any other means of digital or electronic communications that are intended to promote Better Blend and/or the Business.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, 'Digital Marketing' encompasses a variety of online promotional methods. These include social media accounts on platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, and TikTok.
Better Blend also considers keyword or adword purchasing programs, which are strategies to increase visibility in search engine results. The definition extends to accounts with websites featuring gift certificates or discounted coupons, such as Groupon or Living Social, which are used to attract customers through deals and promotions.
Furthermore, Better Blend's definition of 'Digital Marketing' includes mobile applications, online videos, display banner campaigns, branded content social media campaigns, and e-mail marketing campaigns. The definition is intentionally broad, covering any other means of digital advertising on the Internet or any other means of digital or electronic communications that are intended to promote Better Blend and/or the Business.