What is the definition of 'Limited Access Venue' in the Better Blend franchise agreement?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
BBF shall not establish, nor license the establishment of, another business within the Territory (other than a Limited Access Venue) selling the same or similar goods or services under the same or similar trademarks or service marks as a Better Blend business.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, the franchise agreement outlines the terms of the franchise license, including stipulations regarding the establishment of other Better Blend businesses within a franchisee's territory. Specifically, Better Blend retains the right to establish or license other businesses in "Limited Access Venues" even within a franchisee's protected territory.
However, the FDD does not explicitly define what constitutes a 'Limited Access Venue.' This means that Better Blend could potentially open additional locations within a franchisee's territory in venues that meet their internal definition of 'Limited Access Venue,' which could impact the franchisee's business.
As a prospective franchisee, it is crucial to seek clarification from Better Blend regarding their definition of 'Limited Access Venue.' Understanding this definition is essential to fully grasp the scope of the protected territory and the potential for other Better Blend locations to operate nearby. A potential franchisee should ask Better Blend for specific examples of locations that would qualify as 'Limited Access Venues' to fully understand the potential impact on their business.