What defines a 'Limited Access Venue' for a Better Blend franchise?

According to Better Blend's 2024 Franchise Disclosure Document, a 'Limited Access Venue' is defined as a location that primarily serves customers within a specific facility. These facilities include enclosed shopping centers, universities, churches and other religious institutions, sports stadiums, amusement parks, airports, transportation centers, hospitals, military complexes, and restricted business complexes.

This definition is important for prospective franchisees because Better Blend retains the right to establish or license other Better Blend businesses in Limited Access Venues, even within a franchisee's protected territory. This means that a franchisee's exclusive territory may not apply to these types of venues, potentially leading to competition from other Better Blend locations within their area.

Understanding this definition is crucial for franchisees when evaluating the potential market and competition in their territory. Franchisees should carefully consider the presence of any Limited Access Venues in or near their territory and how these venues might impact their business. It is a common practice in franchising to have exceptions to protected territories, especially for venues with a captive audience like those listed in the definition.