What customer incentive programs must a Better Blend franchisee participate in?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.11 Gift Cards, Loyalty Programs, and Incentive Programs. At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by BBF, in the manner specified by BBF in the Manual or otherwise in writing.
Franchisee shall honor all valid gift cards and other pre-paid systems, regardless of whether issued by Franchisee or another Better Blend business.
If Franchisee honors a gift card or other pre-paid system sold by another location, or vice versa, BBF and Franchisee will cooperate so that the cash received is fairly allocated to the location where that gift card or other pre-paid system is redeemed (subject to fees and charges).
Franchisee shall comply with all procedures and specifications of BBF related to gift cards, certificates, and other pre-paid systems, or related to customer loyalty, membership/subscription, or customer incentive programs.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, franchisees are required to participate in customer loyalty programs, membership/subscription programs, and customer incentive programs that are designated by Better Blend. The manner of participation will be specified by Better Blend in the Manual or in writing. Franchisees are responsible for the expense of selling or issuing gift cards, certificates, or other pre-paid systems.
Better Blend franchisees must honor all valid gift cards and other pre-paid systems, even those issued by other Better Blend locations. The FDD states that Better Blend and the franchisee will cooperate to fairly allocate cash received from gift cards or pre-paid systems redeemed at a location different from where they were purchased, subject to fees and charges.
Franchisees must also comply with all procedures and specifications of Better Blend related to gift cards, certificates, and other pre-paid systems, or related to customer loyalty, membership/subscription, or customer incentive programs. This ensures consistency across all Better Blend locations and helps maintain brand standards.