What constitutes a 'limited access venue' for a Better Blend franchise?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
In your franchise agreement, we grant you a protected territory. In your territory, we will not establish either a company-owned or franchised outlet selling the same or similar goods or services under the same or similar trademarks or service marks as a Better Blend outlet, except for restaurants located in limited access venues (meaning venues that serve primarily the customers located within a facility, such as enclosed shopping centers, universities, churches and other religious institutions, sports stadiums, amusement parks, airports, transportation centers, hospitals, military complexes and restricted business complexes).
If your franchise is located in a "limited access venue", then your protected territory will consist solely of the venue.
Source: Item 12 — TERRITORY (FDD pages 27–29)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, a 'limited access venue' is defined as a location that primarily serves customers within a specific facility. This definition is important because it affects the territory protection granted to a franchisee.
The FDD specifies that limited access venues include enclosed shopping centers, universities, churches and other religious institutions, sports stadiums, amusement parks, airports, transportation centers, hospitals, military complexes, and restricted business complexes. If a Better Blend franchise is situated within one of these limited access venues, the franchisee's protected territory is limited solely to that venue.
This means that Better Blend could establish other franchised or company-owned outlets outside the venue, even if they are geographically close, without violating the franchise agreement. For prospective franchisees, this is a crucial consideration, as it directly impacts the potential for competition and the scope of their market. It is essential to understand the specific characteristics of the venue and the potential customer base it offers before investing in a Better Blend franchise located in such a setting.