What does Better Blend consider to be a 'Competitor'?

According to Better Blend's 2024 Franchise Disclosure Document, a 'Competitor' is defined as any food service business that offers smoothies or blended drinks. This definition is important for franchisees to understand, as it directly relates to the non-compete clauses within the franchise agreement.

Better Blend franchisees are restricted from engaging with any business fitting this definition during the term of their agreement. This means a franchisee cannot own, invest in, work for, or provide financial assistance to any establishment that sells smoothies or blended drinks. This restriction ensures that franchisees remain fully committed to their Better Blend business and do not divert resources or expertise to competing ventures.

After the franchise agreement expires or is terminated, the non-compete restrictions continue for two years within a five-mile radius of the franchisee's territory or any other Better Blend location. This extended restriction prevents former franchisees from immediately opening a competing smoothie or blended drink business nearby, protecting Better Blend's market share and brand reputation. Understanding this definition is crucial for prospective franchisees to assess the potential limitations on their business activities, both during and after the franchise agreement.