What authority does a Better Blend franchisee grant to the service provider of each Brand Account?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- 2. Transfer or Deletion. Franchisee hereby authorizes the service provider of each Brand Account (the "Provider") to transfer the Brand Account to BBF (or its designee) or to delete the Brand Account upon the written instruction of BBF. Franchisee hereby grants BBF an irrevocable limited power of attorney on behalf of Franchisee to direct any Provider to transfer or delete a Brand Account. In such an event, Franchisee will have no further right, title or interest in the Brand Account but will remain liable to the Provider for all past due fees owing to the Provider on or before the date on which the assignment is effective. BBF will have no liability or obligation of any kind to a Provider arising prior to the effective date of transfer or deletion. Franchisee agrees to take all reasonable steps necessary to effectuate the transfer or deletion (as determined by BBF) of each Brand Account.
Source: Item 22 — CONTRACTS (FDD page 43)
What This Means (2024 FDD)
According to the 2024 Better Blend Franchise Disclosure Document, a franchisee authorizes the service provider of each Brand Account to transfer the Brand Account to Better Blend (or its designee) or to delete the Brand Account upon written instruction from Better Blend. The Brand Account includes telephone numbers, directory listings, email accounts, websites, social media accounts, and all other accounts and profiles for advertising and marketing on the internet or any electronic communications network associated with Better Blend.
Better Blend is granted an irrevocable limited power of attorney on behalf of the franchisee to direct any Provider to transfer or delete a Brand Account. In such cases, the franchisee will relinquish all rights, title, or interest in the Brand Account. However, the franchisee remains responsible for all past due fees owed to the Provider up to the date the assignment becomes effective.
Better Blend assumes no liability or obligation to a Provider for any issues arising before the transfer or deletion's effective date. The franchisee is obligated to take all reasonable steps necessary to facilitate the transfer or deletion of each Brand Account, as determined by Better Blend. This ensures Better Blend maintains control over its brand's online presence and marketing efforts, especially upon termination or expiration of the franchise agreement.