What assistance does Better Blend provide regarding a market introduction plan?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
- H. Market introduction plan.
We will advise you regarding the planning and execution of your market introduction plan. (Section 5.2)
Market introduction plan. You must develop a market introduction plan and obtain our approval of the plan at least 30 days before the projected opening date of your business.
Required spending. After you open, you must spend at least 2% of adjusted gross sales each month on marketing your business. This amount is only a minimum requirement, and we do not represent that it is the optimal amount of money for you to spend on marketing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 21–27)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, Better Blend will advise franchisees regarding the planning and execution of their market introduction plan. Franchisees must develop a market introduction plan and obtain Better Blend's approval of the plan at least 30 days before the projected opening date of their business.
After opening, franchisees must spend at least 2% of adjusted gross sales each month on marketing their business. Better Blend states that this amount is a minimum requirement, and they do not represent that it is the optimal amount of money for franchisees to spend on marketing.
Better Blend also maintains a website for the Better Blend brand, which will include the franchisee's business information. Franchisees may use their own advertising or marketing material only with Better Blend's approval, which requires submitting any proposed advertising or marketing material at least 14 days prior to use. If Better Blend does not respond, the material is deemed rejected. Better Blend may use any advertising or marketing materials that franchisees develop for any purpose, without any payment to them. Better Blend has the right to establish and control all social media accounts and other digital marketing. Franchisees must ensure that all advertising or marketing materials that they use are clear, factual, ethical, and not misleading; comply with Better Blend's brand standards; and comply with all laws.
Better Blend franchisees are also required to contribute to a marketing fund. The franchisee's contribution is 1% of adjusted gross sales per week, and Better Blend has the right to raise contributions to 2% of adjusted gross sales per week. Better Blend reserves the right to have other franchisees contribute a different amount or at a different rate. Outlets that Better Blend owns are not obligated to contribute to the Marketing Fund. Better Blend administers the fund and will make unaudited annual financial statements available to franchisees upon request.