What is the approximate population size of a Better Blend territory?

According to Better Blend's 2024 Franchise Disclosure Document, a franchisee's territory will have a population of approximately 150,000 people, combining the population of workers and residents. The territory's shape is usually specified as a radius around the franchisee's location. The specific location is subject to Better Blend's approval. If the location is unknown when the franchise agreement is signed, the location and territory details will be stated in a "Location Acceptance Letter" once Better Blend approves the site.

This means that Better Blend aims to provide a substantial potential customer base within each territory. The combined measure of residents and workers suggests Better Blend considers both local residents and the daytime working population as potential customers. Specifying the territory as a radius provides a defined geographic area for the franchisee to focus their marketing efforts. However, the franchisee does not have the right to relocate their business, and Better Blend has no obligation to approve any request for relocation.

It is important to note that Better Blend does not grant exclusive territories. Franchisees may face competition from other franchisees, company-owned outlets, other distribution channels, or competitive brands controlled by Better Blend. This lack of exclusivity is a significant factor for prospective franchisees to consider, as it means they will need to compete for customers within their designated territory. While Better Blend will not establish another company-owned or franchised outlet selling the same goods or services under the same trademarks within the franchisee's protected territory, this protection has an exception for restaurants located in limited access venues.

For franchisees located in limited access venues, the protected territory consists solely of the venue itself. Better Blend also retains the right to use other channels of distribution, such as the internet, catalog sales, telemarketing, or other direct marketing sales, to make sales within the franchisee's territory. Franchisees receive no compensation for sales solicited or accepted from inside their territory through these other channels. Therefore, prospective franchisees should carefully evaluate the potential for competition and the limitations on their territory protection before investing in a Better Blend franchise.