What is the application date for the Better Blend trademark?

According to Better Blend's 2024 Franchise Disclosure Document, the application date for the principal trademark is May 6, 2021. The identification number for this trademark application is 90694398. It is important to note that Better Blend does not have a federal registration for its principal trademark. Therefore, the trademark does not have as many legal benefits and rights as a federally registered trademark.

This lack of federal registration carries potential risks for franchisees. As the FDD states, if Better Blend's right to use the trademark is challenged, franchisees may have to change to an alternative trademark, which may increase their expenses. This could involve costs for rebranding, new marketing materials, and potential loss of customer recognition during the transition.

Prospective franchisees should carefully consider the implications of operating under a trademark that is not federally registered. It would be prudent to inquire with Better Blend about the specific risks associated with the trademark status and what support the company would provide in the event of a trademark challenge. Understanding the potential costs and operational disruptions is crucial for making an informed investment decision.